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Email rules and content marketing grows in the year of lead generation
The people at Chief Marketer released the results of their 2013 Prospecting Survey. And it looks as if this year is mostly about using everything that exists for lead generation and customer...
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The connected customer journey: rediscovering customer-centricity
A customer-centric and integrated marketing view, based upon the customer journey and lifecycle, in correlation with touchpoints and persuasion/conversion architectures is not new. But apparently it’s...
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